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THE IMPORTANCE OF A GREAT DOMAIN NAME AND HOW TO GET ONE
by Glenn Wallace
The purchase of a domain name is probably the single most influential investment you will make on the internet.
You definitely should have your business name registered as a domain name. This will transfer the goodwill that is in your current name to the internet.
You should also have another domain name which would be generic in nature which expresses what you are offering and is easily recognisable. This is a great way of attracting new customers and retaining current customers.
It is also a good idea to have a shortened version of your domain name so that existing customers have a quick way of accessing your website.
Some Reasons why you should have your own domain name.
Credibility
Your potential customer is going to be more influenced, feel more comfortable to do business with you if you have your own domain name. The better the domain name the more attention you will command. If you have a great domain name you will earn instant respect from your potential customer.
The customer will already be partly presold before they read any deatils of your offer. A great generic type domain name sets you apart from your competition. You really stand out from the crowd.
Increase Exposure
Alot of the search engines these days look at the domain name as one of the factors which determine how high to rank your site in the search engine listings.
If your domain name includes some keywords that your potential customers will be using to search for your type of sites then they are more likely to find you if you have a domain name that includes those keywords. For this purpose it doesn't really matter whether it is a .com, .net etc it is the keywords that matter. There have been new
domain name extensions recently eg .biz and .info. This has greatly increased the chance of getting a great keyword domain name.
Investment
If you have a great domain name you will get the benefit of using it while you have it and you can always sell it if you decide that you no longer need the domain name. The .com names have the best recognition and resale value.
How to get a great domain name.
The cheapest way of getting a great domain name is to register a name that is still available. There are still great domain names available if you use a bit of creativity and imagination. It is possible to register a top level domain name for as low as $7.50, and receive commissions so that you actually make a handsome profit. It is free and you don't need to do any selling to receive commissions.
Go to http://www.renew-domain-names-cheap.com
There are also some tools which will help you in your search.
Approximately two years ago alot of domain names were registered. At the time you had to register them for a minimum of two years. This means that they are now coming up for registration and often people don't renew their domain names for one reason or another. You can search these names for free. It also a great way of getting ideas to create your own domain names.
Go to http://www.deleteddomains.com
To assist you in selecting keywords to use in your domain
http://our.affiliatetracking.net/wordtracker/af.cgi?3335
I hope this article has been of some assistance and I wish you every success in your endeavours.
For some great free internet resources please feel free to visit my main site http://www.businessadvisers.com click on Internet Resources.
or email me by click here.
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